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  Web site for radio advertisement organization

Custom Project Name

B2B Web site providing business support for radio advertisement organization.

Customer (country)

Small organization specializing in producing radio ads. (Norway)

Business Case

The mainstream customer business is to produce audio advertisements for mass media. Most of the discussions with clients concerning ads were conducted through a series of long meetings and negotiations. Such process is time-consuming and relatively ineffective. In that business situation our customer sought a more effective way to do business through establishing a Web site and moving some part of the business online.


Novosoft designed a high-quality interactive Web site. The major strength of the solution was that the site gave end users an opportunity to directly participate in the process of creating the desired advertisements. From now on, the clients were able to discuss various aspects of the ad development with customer representatives, place sales orders online, etc.

This interactive process made possible for the Novosoft customer to reduce time to market while keeping up advertisement quality. As a result, the customer got a chance to increase the level of customer service to its clients, and therefore to attract more sales orders.

It is important to note that the customer got the solution at a reasonable price. This is because Novosoft developed the solution using .net technology. Its major advantage is that the technology reduces the processes of development and testing, and as a result reduces solution development price. Cost-effectiveness of the solution was especially critical for our customer, since it was a medium business with small budget.

Tools and Technologies

Technologies: ASP.Net, ADO.Net, COM.
Server platform: Windows 2000 server, .Net framework, MSDE
Programming languages: C#, TSQL.

Novosoft provided the solution to the problem through developing a cost-effective Web site facilitating the process of advertisements production. This allowed to streamline business processes and to serve a bigger customer audience at any given time.
The solution finally gave the customer a serious competitive advantage in the market.

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