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 Astragolf™ e-commerce site
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| Custom Project Name |
Astragolf™ e-commerce site |
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| Customer (country) |
 SAMSUNG
AMERICA, INC. (USA)
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| Business Case |
AstraR, a Korean golfwear vendor, felt a need to expand its business by entering the mid-range American golfwear arena. In order to better leverage the existing assets and provide its clients with the best online experience, AstraR made the decision to build an e-commerce web site providing full range of e-commerce services. The project was subsidized by Samsung WebTrade.com, Inc. |
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| Solution |
In its quest for a solution, AstraR eventually partnered with Novosoft, because of its extensive experience in implementing similar solutions across a wide range of industry sectors.
Over the course of four months, Novosoft team provided full range
of services for AstraR, from strategic planning and system architecture
design to development and implementation. The back-end capabilities
existing for Astra ClassicT Warehouse and Customer Service sales/return/
exchange processing were integrated with the online shop to accomplish
the key project objective.
Like most Internet projects, this project needed fast turn-around, which was accomplished by leveraging the MS Site Server technology. The result - Astragolf.com - is an effective, user-friendly service that successfully captures users' attention and turned out to be a great success. |
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| Screenshot(s) |
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| Tools and Technologies |
MS Site Server Commerce 3.0/ASP/IIS 4.0/MS SQL v.6.5. |
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| Benefits |
ASTRAGOLF.COM enhanced Astra's brand value as
a top quality golf apparel maker:
 Increased
sales potential and purchase volume
More
effective interaction with the customer
Round-the-clock
ability for customers to purchase
products online
Improved
promotional management system
Supply
data for business intelligence analysis
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| Reference |
"Initially, we were concerned working with Novosoft
because of the fact that the programmers do not reside in the US.
After a few weeks though, our worries dissipated as we found ourselves
working with a solid IT management team with experienced, competent
ASP/MS SQL/Site Server developers. The end result is http://www.astragolf.com,
a CyberCash supported, mid-size, ecommerce site with an online catalog
subsidized by Samsung WebTrade.com, Inc."
Daphne Wong
Internet Development Manager
Samsung WebTrade.com, Inc.
Samsung America, Inc. |
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| Reference |
View reference |
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